The challenge
- Tens of thousands of parts that buyers search by part number, not by name
- Several sellers who each need their own store, listings and payouts
- Stock that also sells on eBay, so both shops have to stay in step
eCommerce build & monthly care · UK
ABHN UK: a WooCommerce marketplace for 25,000+ car parts.
We rebuilt a Kent car-parts business into a fast WooCommerce marketplace where several sellers list genuine OEM parts, buyers find them by part number, and every payment is split between sellers automatically. Then we kept growing it, every month.
- 25,000+
- Car parts in stock and searchable
- 5
- Seller stores on the marketplace
- 49,600
- Google impressions a month
- +32%
- Google impressions in 8 weeks
The brief
The job, in three parts.
What we did
- Rebuilt the store on WooCommerce and Dokan with a custom theme
- Wrote our own marketplace, search and eBay plugins, each versioned in Git
- Moved every payment to split payouts through Stripe Connect
The outcome
- Buyers find a part by its OEM number in one search
- Each seller is paid directly, with the commission kept automatically
- Google impressions up 32% in eight weeks, with new features every month
What we built
Inside the WooCommerce marketplace.
Real screenshots from the live site. Every feature here is one you can try at www.abhn.uk.
01
Search by part number
Mechanics and drivers search for the number printed on the part. Our search plugin matches the SKU, the manufacturer part number and the OEM reference, so typing a number like K8D2-13E005-BC finds the right part in one go. Buyers can also search by make and model.
02
A marketplace with seller stores
Independent parts sellers apply to join, and each one is approved by hand before they can sell. Every seller gets a verified store page with their location, delivery promise, returns terms and live parts count, and the marketplace keeps track of which seller owns every product.
03
Split payments to every seller
Each product page shows who sells it. At checkout, every card, wallet and Klarna payment is split through Stripe Connect: the seller is paid directly and the marketplace commission is kept automatically, with no manual payouts at the end of the month.
04
Shop by vehicle
Buyers who do not know the part number can start from their car. Each of the 54 makes has its own page with the parts in stock, the models and years covered and a search limited to that make, so a Land Rover owner sees only Land Rover parts.
05
Returns without an account
Buyers have 30 days to return a part. The returns portal lets them start a return with just their order number and email, so nobody has to create an account or send an email to get help.
Also built
- eBay stock and listing sync for each seller
- Slide-out cart drawer
- Seller VAT number capture
- Product discovery strip on the homepage
- Custom plugins released through GitHub with automatic updates
On phones
Built for the phone in your hand.
The phone layout gets the same care as the desktop one: app-style navigation, search within thumb reach and product pages that work with one hand.
SEO results
Found on Google, and growing.
Every product page is set up to be found by its part number and the vehicle it fits, with clean category pages and product structured data. The chart shows daily Google impressions as a 7-day average, from Search Console.
See our SEO services
Google Search Console · real data
ABHN UK
49,600Google impressions a month
Sep 3Oct 28
- Clicks from Google a month
- 815
- Impressions in 8 weeks
- +32%
Monthly care
Launched, then looked after.
ABHN UK is on our monthly care plan. We look after the store every day and ship new features every month.
- Uptime checked every 5 minutes, with alerts straight to us
- Updates to WordPress, WooCommerce, Dokan and payment plugins, each after a backup
- Off-site backups in our own encrypted storage
- Daily malware and vulnerability scans, with fixes the same week
- A monthly report on sales trends, search, updates, security and speed
The ABHN UK stack
Visit the live site- WordPress
- WooCommerce
- PHP
- Stripe
- Cloudflare
- Google Search Console
- Google Analytics
- Claude AI
“The person you talk to is the person who builds your site.”
Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
Top Rated Plus · 100% Job Success
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