Web development by a small senior team: custom WordPress websites, WooCommerce stores and web apps, designed and built from scratch. Fast, easy to edit, and set up to get found on Google.
From $500Fixed quote within 48 hoursMost sites live in 2 to 3 weeks
Whatever the web development project, it is designed for your business, built on WordPress or a custom stack, and handed over in a state your team can actually run.
For service businesses, coaches, clubs and agencies. A site that says what you do in five seconds and turns visits into enquiries.
Stores that load fast, search well and check out without friction, from a handful of products to tens of thousands.
Member areas, marketplaces and links to the tools you already use, built into WordPress. When WordPress is not the right tool, a custom app from scratch.
A coaching site, a 25,000-part store and a budgeting app: one of each kind of web development project, and the features we built into them.
A calm, premium website for an executive coach, built to turn busy leaders into free-consultation bookings.
A UK car-parts store rebuilt into a fast multi-vendor marketplace, with new features shipped every month.
A full-stack budgeting app for freelancers and families, with shared budgets, subscription tracking and receipts that read themselves.
Our web development process has four steps, each with your sign-off before the next. Most sites go live in 2 to 3 weeks, priority builds in a week or less.
A 30-minute call about what you need. You get a written scope and a fixed price within 48 hours.
Book your free callWe design your key pages in Figma. You approve the look before anything is built.
We build, test on phones and laptops, and share a private preview link as we go.
We launch, train your team on a short video and stay on for 30 days of support.
Every web development project is quoted after a free call, against your real scope. No hourly meter, no surprise invoices.
$500
Stores and web apps are quoted after the call.
Still deciding? The web development questions we answer on most first calls, in plain words.
Web development is everything between an idea and a working site: planning the pages, designing them, building the front end people see, setting up the back end that stores your content, and connecting the tools your business already runs on. For most small businesses that means a WordPress website, because it is fast to build, easy for your team to edit and supported by the largest ecosystem on the web.
Good web development also covers the parts nobody notices until they go wrong: page speed, mobile layouts, accessibility, security, backups, analytics and the technical SEO that helps Google understand each page. We treat those as part of the build, not extras you pay for later.
Most projects belong on WordPress. Business websites, blogs, landing pages, member areas, booking and WooCommerce stores are all well served by WordPress plus a few well chosen plugins, and you can change the content yourself without paying a developer.
A custom web app makes sense when the product is the software itself: a dashboard people log in to every day, complex calculations, shared accounts, or an app that has to run on phones. LanceSpend, our budgeting app, is built with React, Node and PostgreSQL for exactly that reason. On the free call we tell you which route fits and why, even when the answer is the smaller, cheaper one.
Either way, you own everything we build: the code, the content, the domain and every login. If you ever change developers, you take the whole project with you, with nothing locked behind our accounts or licences.
Web development pricing comes down to scope. A five-page business website starts from $500. The price rises with the number of unique page designs, store features such as product filters, subscriptions or multiple currencies, integrations with outside systems, and how much writing and photography you need help with.
You get a written scope and a fixed price within 48 hours of the call, so you can compare it fairly with other quotes. If something new comes up during the project, we quote it separately before doing it, so the invoice never surprises you.
Every build is made mobile-first and checked against Google Core Web Vitals before launch: we compress images, load only the code each page needs and avoid heavy plugins. Fast pages rank better and convert better, which is the point of web development in the first place.
After launch, your site needs updates, backups and monitoring like any software. Our care and maintenance plans handle that from $25 a month, with daily off-site backups, security scans and uptime checks every five minutes.
A new site only pays off if people can find it. During web development we set up clean URLs, page titles and descriptions, structured data, a sitemap, redirects from any old pages and Google Analytics, so search engines can read the site from day one.
For ongoing rankings, our in-house team handles content, technical fixes and local search under SEO and growth, starting with a free audit of your current site.
A small senior team, not a chain of hand-offs. Alipio Gabriel, a Top Rated Plus WordPress developer with 16 years of experience, scopes every project and leads the design and build. Kenneth N. handles WordPress development alongside him, and Irish E. leads a four-person SEO team for the search side.
The person you talk to on the first call is the person who builds your site. That keeps decisions quick, avoids lost details between account managers and developers, and means the web development team already knows your business when you need a change a year later.
More than half of visits to a typical small business site come from phones, so we design the mobile layout first and scale up to laptops and large screens. Buttons are big enough to tap, text is readable without zooming and forms are short.
We also follow accessibility basics as part of web development: proper headings, alt text on images, enough colour contrast and full keyboard navigation. It helps visitors with disabilities, it helps search engines read the page, and it lowers legal risk in markets such as the US and the EU.
You do not need everything ready, but these speed up any web development project: your logo and brand colours, a list of the pages you think you need, two or three websites you like, the text you already have, and logins for your domain and current hosting.
Missing pieces are normal. We can help write the copy, choose photos and set up hosting and email on your own domain, and we will tell you on the call exactly what we need from you and when.
“He built an amazing, beautiful site for us! I would highly recommend Alipio to anyone who wants a top-of-the-line WordPress site.”
“Super fast, great eye for design, and a super clean backend. By far the best freelancer I've worked with on this platform.”
“I tried and kept getting C work until I found Ali. Ali and team are A+ all the way. Design, schema, flow were all top notch.”
Most web development projects go live in 2 to 3 weeks, depending on how quickly we get your feedback and content. Priority builds can launch in a week or less. Stores and web apps take longer, and your written scope sets the timeline before we start.
Websites start from $500. After a free 30-minute call you get a written scope and a fixed price within 48 hours. Stores and web apps are quoted once we know the features you need.
Whichever keeps your site fast and easy for your team after web development is done: Elementor Pro, Beaver Builder, the WordPress block editor or a custom theme. We recommend one on the call and explain why.
Yes. We build for the people who will update it, and you get a short video showing your team how. Most clients run their own updates; a care plan is optional.
Yes. We keep your content and Google rankings, redirect any changed pages, and move everything across without downtime.
Yes. Member areas, marketplaces, maps, booking, and links to tools like LeagueApps, eBay, Stripe or your own CRM, built into WordPress so your team can run them. When WordPress is not the right fit, we build a custom app from scratch, like LanceSpend, our React and Node budgeting app.
Yes. The site, the domain, the content and every login are yours. If you ever move on, you take everything with you.
Yes. Many clients hire us through Upwork for the added payment protection, either through Alipio's Top Rated Plus profile or the AG WebWorx agency. Same team, same pricing as hiring us directly.
The foundations are: clean URLs, titles and descriptions, structured data, a sitemap, redirects from old pages and Google Analytics. Ongoing SEO such as content, technical fixes and local search is a separate SEO and growth service that starts with a free audit.
Yes. We build mobile-first, compress images, load only the code each page needs and check Google Core Web Vitals before launch. Speed is part of the web development work, not an add-on.
Yes. We move your pages and content to WordPress or WooCommerce, keep your URLs where we can, and redirect the rest so you keep your Google rankings.
Yes. Fast cloud hosting starts at $25 a month, set up and migrated for you. From the $99 Care plan it includes professional email on your own domain. Prefer your own host? We work with it.
Every web development project includes 30 days of support after launch. After that you can run the site yourself or move onto a care plan from $25 a month for updates, backups, security and small fixes.
Yes. We design your key pages in Figma first and share them with you. You approve the look, or ask for changes, before any building starts, so there are no surprises when the site goes live.
Yes. Small changes fit into the dev hours that come with our Care and Growth plans, which reset every month. Bigger features, such as a new booking system, a member area or a store, get their own fixed quote, just like the original build.
Yes. We are based in Cagayan Valley, Philippines, and most of our clients are in the US, Canada, the UK and Europe. We work in English, over email, Upwork messages and video calls.
Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
A free 30-minute call, a written scope and a fixed price within 48 hours. No pressure, no agency-speak.
