The challenge
- One coach offering 1:1 coaching, team work, speaking and workshops
- Senior leaders who decide in seconds whether a coach is credible
- Enquiries that needed real context before the first call
Design & build · Executive coaching
Monica T. Chang: a calm, premium coaching website.
We designed and built a calm, premium website for Monica T. Chang, an executive coach who helps leaders and teams work well under pressure. Every page leads a busy leader to one step, a free 30-minute consultation, and Monica can edit all of it herself.
- 4
- Service landing pages
- 6
- Client success stories
- 30 min
- Free consultation, one click away
- 25+
- Years of her leadership work on show
The brief
The job, in three parts.
What we did
- Designed a calm system in deep blue and warm orange, with her own photography
- Built four service pages, a client story library and an articles library in Elementor Pro
- Added a qualifying enquiry form with Cloudflare Turnstile and a newsletter sign-up on every page
The outcome
- Every page ends on one step: book a free consultation
- Each enquiry arrives with the person's role, team size, challenge and urgency
- Monica updates pages, stories and articles herself
What we built
Inside the coaching website.
Real screenshots from the live site. Every feature here is one you can try at monicatchang.com.
01
A homepage that leads to one call
The first screen says who Monica helps and what changes, with a single orange button to book a free consultation. A trust card sits beside it, and three short promises underneath tell a busy leader why this is worth thirty minutes.
02
Four service landing pages
Executive coaching, team facilitation, speaking and leadership workshops each have their own page, written for the person who buys that service. The coaching page carries client stories with the return each client saw, so the program sells on results.
03
Client stories in a carousel
Testimonials from CEOs and senior leaders slide past on the homepage, each with a name and a role. A separate, searchable client stories library tells six of them in full, from a merger of two leadership teams to a hard conversation between partners.
04
A speaking page that books talks
Event organisers see the signature talk, what it covers and who it suits, then watch her DisruptHR Victoria talk and listen to a podcast interview without leaving the page.
05
An enquiry form that qualifies the lead
The contact form asks for role, company size, the challenge and how urgent it is, so Monica walks into the first call already knowing the story. Cloudflare Turnstile keeps spam out without making anyone solve a puzzle.
06
Join the Circle newsletter
Every page closes with a newsletter sign-up for leadership insights and real stories, so a visitor who is not ready to book can still stay close.
Also built
- Searchable articles library
- Sticky header with a Let's Talk button
- About page with her story, experience and education
- Three-step path from first call to lasting change
- Privacy policy and terms pages
On phones
Built for the phone in your hand.
On a phone the headline, the free consultation button and the trust card all sit in the first screen, with the menu one tap away.
The Monica T. Chang stack
Visit the live site- WordPress
- Elementor
- Cloudflare
- Google Analytics
“The person you talk to is the person who builds your site.”
Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
Top Rated Plus · 100% Job Success
Want a site like this?
Tell us about your store or site in a two-minute brief. We reply within one business day with questions or a fixed quote.