The challenge
- A packed season of plays, musicals, concerts, cabaret and children’s shows
- Ticket buyers need dates, prices and a buy button in one place
- A school, auditions and volunteers each need their own front door
Redesign & build · Community theater, Wisconsin
Sunset Playhouse: a bold, ticket-ready theater website.
Sunset Playhouse is a not-for-profit community theater in Elm Grove, near Milwaukee, that has put on shows since 1960. We redesigned the site in Adobe XD, rebuilt it in Elementor and wrote a custom plugin that connects every show to the theater’s ticketing system.
- 1960
- Year the Playhouse opened
- 6
- Show series, each with its own page
- 32
- Shows and events on the 2026-27 season page
- 36,850
- Volunteers since the first show
The brief
The job, in three parts.
What we did
- Redesigned the site in Adobe XD for a bolder, more theatrical look
- Built it in WordPress with Elementor
- Wrote a custom plugin that ties each show to the ticketing system
The outcome
- Every show has a page with dates, prices and a Buy Tickets button
- The season, each series and the school are one click from the menu
- Buy Tickets buttons on the homepage and on every show page
What we built
Inside the theater website.
Real screenshots from the live site. Every feature here is one you can try at sunsetplayhouse.com.
01
Show pages that sell tickets
Each show gets its own page with the poster, run dates, series, ticket prices, running time and a performance calendar. The Buy Tickets button opens that exact show in the theater’s online box office.
02
The whole season at a glance
The season page lists every production and event with its poster and dates, upcoming first and past shows below, so regulars can plan their year in one visit.
03
A page for every series
Musical MainStage concerts, SideNotes cabaret, the studio series, children’s theater and special events each have their own page, with a poster wall of that series’ shows.
04
A homepage that leads with what’s on
The homepage opens with a slider of current and coming shows, then upcoming shows with Buy Tickets and Read More, the newsletter, auditions, volunteering and the latest news.
05
School for the Arts
The school section has its own look, with a photo header, weekly classes, junior productions, camps and an online registration button for parents.
06
More than sixty years of history
The history page tells how a church theater group built Wisconsin’s first theater made entirely by a community group, with archive photos and a link to the full production history.
Also built
- Redesign mocked up in Adobe XD first
- Sticky site search on every page
- Photo gallery
- Newsletter sign-up
- Auditions and volunteer pages
- Seating charts and group ticket pages
On phones
Built for the phone in your hand.
On a phone the menu folds into one round button under the logo, and show posters fill the screen so the dates are easy to read.
The Sunset Playhouse stack
Visit the live site- WordPress
- Elementor
- PHP
“The person you talk to is the person who builds your site.”
Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
Top Rated Plus · 100% Job Success
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