The challenge
- Patients arrive frightened, with little idea of what radiation treatment involves
- Two centers with different doctors, hours and phone numbers
- Staff who need to update pages without a developer
Design & build · Radiation oncology, Texas
Texas Cancer Specialists: a calm, clear medical website.
We designed and built a new website for a radiation oncology practice with centers in Arlington and Fort Worth, Texas. It explains treatment in plain words, makes it easy to call the right center, and runs on a custom WordPress theme where the staff edit every page through simple fields.
- 2
- Cancer centers, each with its own page
- 7
- Treatment pages in plain language
- 758
- Google impressions last week, from 24
- +70%
- Visitors week on week
The brief
The job, in three parts.
What we did
- Designed a calm site that explains each treatment in plain words
- Built a custom WordPress theme with editable fields on every page, no page builder
- Added location pages, physician profiles and a step-by-step guide for new patients
The outcome
- Weekly Google impressions grew from 24 to 758 week on week
- Weekly visitors up 70%, from 93 to 158
- PageSpeed 83 on mobile and 96 on desktop
What we built
Inside the medical website.
Real screenshots from the live site. Every feature here is one you can try at texascancerspecialists.com.
01
Two centers, one homepage
The homepage leads with what the practice does and puts a call button for each center side by side, so patients ring the right one first time. The main treatments sit underneath as quick links, with the practice's partners just below.
02
A profile for every physician
Each doctor has a profile with his training, board certification, the center where he treats, the treatments offered there and reviews from real patients. A booking button and his center's number sit next to his photo.
03
Location pages with a map
Each center has its own page with a map, address, fax, opening hours, parking and directions, who treats you there and the conditions seen at that center.
04
Treatments in plain words
Every treatment page explains what it is, how it works, who it is for and how many sessions it takes, in language a patient can follow. Consultation and call buttons for both centers sit under the headline.
05
One hub for every treatment
The treatments hub lists all seven treatments with a short, plain description of each, and explains how a radiation oncologist chooses the right one.
06
A guide for new patients
New patients get a page that says what happens from the first call onwards: what to bring, the six stages of treatment, and quick links to forms, insurance, FAQs and the patient portal.
Also built
- Custom WordPress theme, no page builder
- Every page editable through simple fields
- Mega menus for doctors, treatments and locations
- Medical clinic structured data and breadcrumbs
- Click-to-call bar on phones
- Patient reviews on profiles and location pages
On phones
Built for the phone in your hand.
On a phone, both centers' numbers sit in a bar at the bottom of every page, one tap from a call.
SEO results
Found on Google, and growing.
The new site kept the practice's existing page addresses so search rankings carried over, and every page ships with titles, descriptions, breadcrumbs and medical clinic structured data. In its first weeks, weekly Google impressions grew from 24 to 758 and weekly visitors from 93 to 158. Numbers from Google Search Console and GA4.
See our SEO services
Google Search Console · real data
Texas Cancer Specialists
758Google impressions last week, from 24
- Visitors week on week
- +70%
- PageSpeed, desktop
- 96
Monthly care
Launched, then looked after.
Texas Cancer Specialists is on our monthly care plan. We keep the site fast, safe and up to date, and report on it every month.
- Uptime checked every 5 minutes, with alerts straight to us
- Updates to WordPress and every plugin, each after a backup
- Off-site backups in our own encrypted storage
- Daily malware and vulnerability scans, with fixes the same week
- A monthly report on traffic, search, updates, security and speed
The Texas Cancer Specialists stack
Visit the live site- WordPress
- PHP
- Google Search Console
- Google Analytics
- PageSpeed Insights
“The person you talk to is the person who builds your site.”
Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
Top Rated Plus · 100% Job Success
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