Design, SEO & care · Urology, Texas

Dr. Bevan-Thomas: a urology website that patients find.

Dr. Richard Bevan-Thomas, a robotic urologic surgeon in Arlington, Texas, had an outdated website that did not reflect the quality of his care and barely showed up on Google. We redesigned and rebuilt it so every condition and procedure has its own clear page, articles lead to a consultation, and we look after the site and its Google visibility every month.

Visit the live site
Client
Dr. Richard Bevan-Thomas, M.D.
Location
Arlington, Texas (Dallas-Fort Worth)
Industry
Urology and robotic surgery
Platform
WordPress, Elementor Pro, Rank Math
Services
Redesign, build, SEO, monthly care
40,700
Google impressions a month
8.5
Average Google position
56%
Of all visits from Google search
890
Visitors a month
The brief

The job, in three parts.

01

The challenge

  • An outdated website that did not reflect the quality of his care
  • Almost no SEO: the old site barely appeared in Google search results
  • Patients research a diagnosis long before they call a urologist
  • Many treatments, each with its own name, that people search for one by one
  • A booking system that has to land new patients with the right doctor
02

What we did

  • Redesigned the site with a clear page for every condition and procedure
  • Built articles with a table of contents and a booking card matched to the topic
  • Set up search basics, structured data and a monthly report the practice can read
03

The outcome

  • From barely visible on Google to 40,700 impressions in 28 days, at an average position of 8.5
  • Clicks from Google up 15% on the 28 days before
  • More than half of all visits now come from Google search
What we built

Inside the urology website.

Real screenshots from the live site. Every feature here is one you can try at drbevan-thomas.com.

Dr. Bevan-Thomas urology website homepage with his photo, ratings and booking button
01

A homepage that introduces the surgeon

Visitors meet Dr. Bevan-Thomas straight away: his training, his 20 years of robotic surgery and the 3,000+ robotic procedures he has performed, with his U.S. News and Google ratings beside them. Book and call buttons sit in the first screen.

Prostate cancer diagnosis and treatment page on the Dr. Bevan-Thomas website
02

A page for every condition

Each condition has its own page written for patients. The prostate cancer page walks through the options, from active surveillance to focal therapy and robotic prostatectomy, and ends with a way to book a consultation.

Aquablation for enlarged prostate procedure page with booking and call buttons
03

Procedure pages people search for

Patients often search for a procedure by name: Aquablation, UroLift, NanoKnife, no-scalpel vasectomy. Each one has its own page with what it is, who it suits, and booking and call buttons at the top.

NanoKnife for prostate cancer article with a table of contents
04

Articles that lead to a consultation

Long articles open with a table of contents so readers can jump to their question. Every article ends with a booking card matched to its topic, such as prostate cancer, BPH, kidney stones or vasectomy.

Urologist in North Texas page with address, phone and ratings
05

A local page for North Texas

A page built for people searching for a urologist in North Texas, with the clinic address, phone number, ratings and the robotic procedures on offer, so Google can match the practice to local searches.

Contact page with new patient scheduling and patient portal buttons
06

Booking that reaches the right doctor

The contact page splits new patients from existing ones. New patients go to online scheduling with Dr. Bevan-Thomas and his Arlington clinic already chosen, and existing patients are sent to the secure patient portal.

Also built

  • Spam protection on every form with Cloudflare Turnstile
  • Monthly practice report in the dashboard, with a PDF export
  • Booking and call taps counted without storing personal data
  • Structured data with the clinic address, map location and credentials
  • Treatment and condition mega menus
On phones

Built for the phone in your hand.

On a phone, the doctor's photo, ratings and training come first, and every treatment page opens with its headline and image.

Dr. Bevan-Thomas homepage on a phone
The surgeon, his ratings and his training first
Prostate cancer treatment page on a phone
Treatment pages that read well on a small screen
SEO results

Found on Google, and growing.

Every condition and procedure page is set up around the treatment name and the area patients search from, with structured data for the clinic address and the doctor's credentials. In the 28 days to 28 October 2026 the site earned 298 clicks from Google, up 15% on the 28 days before. Numbers from Google Search Console and GA4.

See our SEO services
Google Search Console · real data
Dr. Richard Bevan-Thomas

40,700Google impressions a month

Average Google position
8.5
Of all visits from Google search
56%
Monthly care

Launched, then looked after.

The practice is on our monthly care plan. We keep the site safe and up to date, and report on traffic, search and bookings every month.

  • Uptime checked every 5 minutes, with alerts straight to us
  • Updates to WordPress and every plugin, each after a backup
  • Off-site backups in our own encrypted storage
  • Daily malware and vulnerability scans, with fixes the same week
  • A monthly report on traffic, search, updates, security and speed

The Dr. Richard Bevan-Thomas stack

Visit the live site
  • WordPress
  • Elementor
  • PHP
  • Cloudflare
  • Google Search Console
  • Google Analytics
Alipio Gabriel, founder and lead developer Kenneth N., WordPress developer Irish E., senior SEO manager

“The person you talk to is the person who builds your site.”

Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team

Top Rated Plus16 years on WordPress
Top Rated Plus · 100% Job Success

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