The challenge
- More than a thousand one-of-a-kind stones, bracelets, pendants and decor pieces to sort
- Retail shoppers and wholesale buyers who need different routes in
- A busy store that needs regular updates and strong protection
Crystal shop & monthly care · Canada
Serenity Stones: a calm, bright online crystal shop.
Serenity Stones is a family crystal business in Concord, Ontario. We built its WooCommerce shop for 1,300+ crystals, jewellery and decor pieces, with collections, filters and a wholesale form, and we look after it every month on our care plan.
- 1,300+
- Products in the shop
- 110
- Shop categories and collections
- 7,685
- Google impressions in 28 days
- 14.3
- Average Google position, up from 16.1
The brief
The job, in three parts.
What we did
- Built the shop on WooCommerce and Elementor Pro with collections and filters
- Added a product carousel, a wholesale application form and an events calendar
- Brought every plugin up to date and hardened logins, sign-ups and the server
The outcome
- Shoppers browse 1,300+ products by collection, type and price
- Wholesale buyers apply online in one form
- Average Google position improved from 16.1 to 14.3
What we built
Inside the crystal shop.
Real screenshots from the live site. Every feature here is one you can try at serenitystones.ca.
01
A homepage that shows the stock
The homepage opens on a product carousel with photo, category, price and a Buy now button on every card, then introduces the shop and its story.
02
Collections with filters
Each collection has its own banner and introduction, with a price filter and a collection menu beside the grid, so a shopper can go from Crystals to Towers or Spheres in a click.
03
Product pages for unique pieces
Every stone is a little different, so each product page carries a short note on natural variation next to the price, live stock, SKU and barcode.
04
A wholesale application form
Shops that want to stock Serenity Stones apply through one form with business details, addresses and what they sell, next to the contact details for the team.
05
Gemstone guides
Guides on emerald, ruby, clear quartz and moonstone answer the questions buyers search for and link back to the shop.
Also built
- Events calendar for crystal fairs
- Heavy-item shipping rules in our own plugin
- Free shipping over $250 banner
- Google reviews widget
- Cloudflare Turnstile on login and sign-up
- Card and PayPal checkout
On phones
Built for the phone in your hand.
On a phone the carousel shows one product at a time with large arrows, and search, cart and account sit next to the logo.
SEO results
Found on Google, and growing.
Collection pages and gemstone guides bring shoppers in from Google, and the average position is climbing. Numbers from Google Search Console for the last 28 days.
See our SEO services
Google Search Console · real data
Serenity Stones
7,685Google impressions in 28 days
- Clicks from Google in 28 days
- 117
- Average position, up from 16.1
- 14.3
Monthly care
Launched, then looked after.
Serenity Stones is on our monthly care plan. In October we brought the whole store up to date and locked it down.
- Uptime checked every 5 minutes, with alerts straight to us
- Updates to WordPress, WooCommerce and Elementor, each after a backup and a checkout test
- Login lockouts and Cloudflare Turnstile on login and sign-up
- Security headers and server rules that block unsafe files
- A monthly care report
The Serenity Stones stack
Visit the live site- WordPress
- WooCommerce
- Elementor
- PHP
- Cloudflare
- Google Search Console
“The person you talk to is the person who builds your site.”
Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
Top Rated Plus · 100% Job Success
Want a site like this?
Tell us about your store or site in a two-minute brief. We reply within one business day with questions or a fixed quote.