The challenge
- A large site with service pages, industry pages, ad landing pages and 139 articles
- A mega menu that did not work well on phones
- Quote requests and landing pages that have to load fast and keep working
Website, growth & monthly care · CNC machining, USA
Parts Badger: a fast, findable CNC machine shop.
Parts Badger is an online CNC machine shop in Cedarburg, Wisconsin, that quotes custom machined parts for engineers and buyers. We look after its WordPress site every month and keep improving it: menus that work on phones, faster pages, every article set up for Google, and quote requests the whole team can read.
- 139
- Articles in the resource library
- 20
- Services in the Capabilities menu
- 100%
- Articles with a written meta description
- 7
- Ad landing pages made faster on phones
The brief
The job, in three parts.
What we did
- Switched the menu to a proper mobile mode and fixed the layout jump it caused
- Converted images to WebP and lightened the phone heroes on landing pages
- Wrote a meta description for every article and cleaned up the sitemap and schema
The outcome
- Every service is two taps away on a phone
- Seven landing pages show their hero faster on phones
- 99.78% uptime since 28 Oct, with a care report every month
What we built
Inside the CNC machine shop website.
Real screenshots from the live site. Every feature here is one you can try at parts-badger.com.
01
Mega menus that work on phones too
The Capabilities menu opens into one panel with machining, sheet metal, casting, 3D printing, injection molding and manufacturing solutions, 20 services in all. On phones we switched it to the menu's own mobile mode, so every service opens in a slide-out panel instead of trapping the visitor in a submenu.
02
A homepage that loads fast
The homepage leads with one line, Get a quote and Talk to our team side by side, and a strip of partner logos. We converted its images to WebP, preloaded the hero and removed the layout jump the menu caused on phones.
03
Service pages set up for Google
Each service page has one clear heading, a written title and meta description, and company schema behind it, so Google knows exactly what Parts Badger offers.
04
A resource library of 139 articles
Engineers find guides on costs, tolerances and materials. We wrote the missing meta descriptions for every article and updated the site's AI guide file so assistants find the right pages.
05
Quote requests the whole team can read
The contact form routes each message to the right department and takes files up to 50 MB. We gave editors read-only access to the submissions, so sales can follow up without an admin login.
Also built
- Seven ad landing pages with lighter phone heroes
- Sitewide WebP images
- Swiss machining video made 91% lighter
- AI crawlers allowed to read the site
- Missing images found and fixed in a sitewide crawl
- Monthly care report as a PDF
On phones
Built for the phone in your hand.
On a phone the header keeps the call number, the menu and a large Get a quote button at the top, and the headlines stay readable at full width.
Monthly care
Launched, then looked after.
Parts Badger is on our monthly care plan, together with its sister company Night Owl Manufacturing.
- Uptime checked every 5 minutes, with alerts straight to us
- Updates to WordPress, Elementor and Crocoblock plugins, each after a backup
- Security checks, login lockouts and a monthly malware sweep
- A sitewide crawl for broken pages and missing images
- A monthly care report as a PDF
The Parts Badger stack
Visit the live site- WordPress
- Elementor
- PHP
- Google Search Console
“The person you talk to is the person who builds your site.”
Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
Top Rated Plus · 100% Job Success
Want a site like this?
Tell us about your store or site in a two-minute brief. We reply within one business day with questions or a fixed quote.