The challenge
- High-ticket products that buyers research for weeks before they buy
- Look-alike cheap saunas online that undercut on price
- Technical SEO gaps holding product pages back on Google
Recover Asia sells infrared saunas, cold plunges and recovery equipment across Asia from Hong Kong. We redesigned their Shopify product pages so every question a buyer has before spending HK$30,000 or more is answered on the page, and we fixed the store's technical SEO.
Real screenshots from the live site. Every feature here is one you can try at recoverasia.com.

Films sit in the gallery, size and payment choices sit side by side with their prices, and a short list of what is included (white-glove installation, red light therapy, a 2-year warranty, local technicians) sits under the add to cart button.

A gallery of real installations in homes, hotels, gyms and clubs across Hong Kong, Singapore, Vietnam and the Philippines shows buyers the sauna in places like theirs, with a film of how installation works.

The features every model shares, from LED touch control to Canadian hemlock and a standard plug, are laid out as a simple grid next to a film of the cabin, so nothing needs a spec sheet.

A side-by-side table compares a Recover sauna with a basic online sauna on installation, red light therapy, EMF, warranty and support, so the price makes sense before the buyer leaves to compare. A sticky add to cart bar follows them down the page.

The cold plunge pages use the same template, with a chooser for chiller power, a link to help picking the right chiller, and the same payment options.

Product pages and articles now have one clear H1, a written meta description, a canonical URL and alt text on every image, so Google reads each page the way a buyer does.
On a phone, the film, price, payment choice and add to cart button come first, with the proof and comparison one scroll away.



Alipio Gabriel, founder and lead developer · with Kenneth N. and Irish E.’s SEO team
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